WORLD CARPET HOSPITAL CREATION LOGIC AND ORGANIZING IN CITIES.
WHAT IS THE WORLD CARPET HOSPITAL?
Hand-made carpets that each have
been weaved patiently over a long period of time with great care contain the
imagination of their creators, with the passage of time these designs gain
value and beauty. Some of these carpets and kilims even display important
historical happenings from their respective time. These pieces of art will get
damaged over time by harmful chemical substances or will be torn, their
reparations need to be made with some frequency to preserve them. Hundreds of
thousands of used and antique carpets and kilims are destroyed per year because
of bad preservation methods.
World Carpet Hospital is a project that covers the restoration carpets
and kilims from around the world that need repairing, they are gathered from
their respective countries and sent to Turkey, which in turn sends back the
repaired carpets. The project will ensure a steady income to all the parties
involved, from the repairman to the agency who first takes in the damaged rugs.
The project will also give out jobs to handicapped personnel, and ex-inmates
that holds a very little ratio within the country’s work force, creating a new
job line to the existing job pool, giving new blood to the struggling art of
hand made carpets, and bringing back life to antique pieces that are close to
Therefore we should assess the steps of the process:
Expectations of involved parties:
customer will want to give the damaged carpet to a trustworthy
establishment and will want quality service.
carpet dealers concern will be to bring in customers continueosly and will
keep his earnings secondary
The agency will gather repair
- WCH is
responsible for transportation and controlling
workshop’s job is to concentrate on their work and give quality service.
When the above process is not in play:
customer wants quality repair
carpet deal will choose a random repairman
customer might not be happy from the given service
repairman can end up not receiving or delivering the job on time, causing
The repair job has no quality
importance is to arrange the price and timing, when this cant be done the
relation starts to fall apart.
Small scale repairman has no mobility in where to go.
around for small jobs is not feasible for the small scale repairman
repairman cannot move around to find repair jobs.
the repairman has concerns and worries, he and his team cannot give
repairman cannot deliver his service on time.
a carpet dealer is always on the lookout for a repairman that will satisfy him.
With the problems that this organized system encounters, he has to change his
repairman with someone else frequently. The need for a systematic organization
in the repair business is the logic behind WCH.
The capacity calculation of the region an agency
are equal amount of carpets versus a region’s population
a 100 years a carpet needs repair
calculate the daily carpet amount that needs repair from the yearly
multiply the daily amount of carpets that need repair by 50$, therefore we
can work on a regions capacity by finding it’s population
If we give an example;
Milas has a population of 40.000 and lets assume Milas has
an equal amount of carpets. If we assume that each carpet in milas needs repair
every 100 years then we find out that 40.000/ 100 = 400 carpets need repair
yearly, 400/365=1.1 carpets per day will need repair. When we compare our
current operation in milas we find out that we indeed receive no less then 400
carpets for repair. Similar tests were performed in other regions with no
The job description needed to accomplish the goals is as
A strong PR (Public
Relations) operation with below parties that have some sort of a relation with
the product is essential to have lasting relations. This will ensure a steady
flow of repair products.
Businesses that should be targeted for PR:
Antique Carpet Collectors
Cleaning businesses –house cleaners etc-
Local customers that will respond to newspaper
If a person that has the necessary time to visit and
talk to the carpet dealers and other businesses takes up the job, income will
be attained very fast. It will also be better if this said person can calculate
prices via the internet program and has some general knowledge about computers.
After we have summed up these
crucial parts we can move on to supporting works.
SURVIVAL OF THE FITTEST
THE TRIP OF THE OLD CARPET
purpose with this article is to explain the journey of the rugs from beginning
to the end of their lives, and how they end up in collections. It will go
through the logical steps a carpet takes to a collector’s hands. We hop you
will enjoy reading this story of the rug. Now lets see how things develop.
carpet’s destiny from birth to death is determined by its quality. A quality
carpet will be found sooner or later by a collector to be repaired and added to
their collection. Now we should examine the factors which determine a carpet’s
The weaver and the region of
This will be the carpet’s main source of curiosity during its lifetime
and will be one of the main determining factors of it’s worth. Each weaver’s
different characteristics and the regions they are made in will create
differences in the products, making each one authentic. A weaver’s art might be valued more then
another weaver’s and create a difference in price. Weavers will constantly get
comments about their art and this is a part of their lives. This only applies
to traditional weavers in traditional carpet producing countries. It does not
apply to commercial weaving countries because they have to be perfect anyway,
they cannot produce differences as they will be punished for them.
The carpet itself :
The 5 basic principals that determine a carpet’s quality are the same
overall, but a weaver’s choice of composition can create a significant
difference in the character of the carpet. This is the difference that will
give the carpet antique worth later in its life. The authenticity created by
this difference will ensure that the carpet stands out from its peers, creating
memorable comments and dialogue among people, making the carpet an important
asset of the culture it represents.
The person who bought the
carpet or uses it and the way they use it:
If the carpet is used by the weaver as her dowry then the carpet will be
preserved with great care, it will not be misused. If it is used by someone who
bought it then the way they use the carpet depends on their wisdom, knowledge,
and social standing. The carpet’s life expectancy will change depending on
these criteria’s of the buyer. The buyer will most likely still have
information about the carpet they own, and the presence of this knowledge will
increase the respect given to the carpet. The buyer will also use this
information in their conversations, comparing and researching the price of his
carpet compared to other carpets.
If the carpet gets damaged they will try to repair the carpet, if they
cannot do it themselves they will give the carpet to repair, generally by way
of a carpet dealer they know.
The trend of knowledge and
wisdom followed by the next users:
Carpets that move to their next owner by way of heritance or other ways
will generally meet less caring users, they will generally have less knowledge
about the carpet’s history and this will reflect on the way they treat the
carpet, speeding up the deterioration of the carpet. The user will still lean
towards repairing their carpet as they consider it something passed on from
their elders. They will also
have some knowledge about carpets and will most likely spend the necessary
money needed to repair the carpet. A carpet dealer contact will supply this
The condition of the carpet and
the users view on carpets:
If the carpet’s current owner has little knowledge about carpets and the
condition of the carpet is not looking good, the repair cost will start to look
grim on the owner. On one hand they will be curious about the worth of the
carpet and on the other hand they will try to rationalize the worth with the
repair cost, but they will most likely lean towards buying a new carpet all
together. If the carpet is in good condition then they will have no problem
spending money on small repairs.
They will do so by contacting carpet dealers they know.
The current owner’s financial position:
Second or Third generation owners that have carpets needing repair will
generally have less love and knowledge for their carpets. They will try to get
rid of the carpets that they do not use.
This category is usually in need of money and will contact
a carpet dealer close to them
If there is someone who is knowledgably
about carpets in the region:
The owner that wants to know their carpet’s worth will generally meet
this scenario when they visit a carpet dealer; the dealer will give an opinion
in an uncaring manner and this opinion will most likely not be clear on the
worth of the carpet. The carpet dealer’s next step will be to tell the owner
that he will return back once he has asked several other dealers about the
price, discouraging the seller. The intention is to buy the carpet for cheap.
If the seller does not have someone that knows about carpets around him,
the carpet will most likely end
up with the carpet dealer. If the seller has someone with knowledge
close to him then with help he will be directed to places that offer better
prices over time. The seller
might also give his carpet out to repair and decide to keep the carpet in his
care, or after reparation, sell it with a considerably better price.
The financial position of the persons
determining the carpet’s worth:
A product’s worth is always
determined by the buyer and seller. This pricing policy will always exclude
outside factors. The products worth cannot be determined by it’s price in
america or european countries if the talks are done in Turkey or someplace
else. Only the current market can have a say in the negotiations. The reason
for this is because of the buying power of the people in that region. The same
will apply to carpets and the buyer will put a price depending on his buying
power, or try to trade the carpet with one of his own.
The possibility of repair and
In general, an old repaired carpet
will gain back it’s value by determining half of the trade price of a damaged
rug between two dealers with %20-30 repair price added. Therefore we should
check the parties that are aware of this pricing system. The involved parties
From the 4 parties above, the
carpet dealer is usually the least interested in repairing a carpet and selling
it. They usually wish to buy a ready for sale carpet and immediatly turn it to
cash. The repairer will want to be involved in heavy repair jobs involving easy
repairs, otherwise they won’t have the influence to have have a steady flow of
income alone. If the carpet dealer and repairer cannot negotiate terms, they
will each seek an antique dealer or collector, persuing them to take in the
damaged carpet and coordinate the repair
job, making everyone involved happy.
The repair of the carpet :
The repair of a carpet is determined by these categories;
USERS, They will try to perform the repair job themselves if possible. If it is
not something within their abilities they will give out the carpet for repair,
usually by way of a known carpet
THIRD GENERATION OWNERS, If the carpet gets damaged they will give the carpet
out for repair, usually by way
of a known carpet dealer
SMART CARPET OWNER, They will always have their carpets repaired. usually by way of a known carpet
Therefore the buyer (carpet dealer)
will give a price or trade the carpet for another
The carpets that move towards carpet dealers in the 4 ways mentioned
above will then move on to several other possibilities.
The carpet dealer
has bought the carpet and has negotiated with
the repairer, or
The carpet dealer has sold the carpet to
the repairer, or
The carpet dealer has sold the carpet to an antique
The carpet dealer has sold the carpet to a collector,
A collector or
an antique dealer has bought an old carpet from somewhere and has
given the carpet to a repairer.
Repairers have a connection to the other parties in all the ways
possible. With this
knowledge we can start to get to know the market and gather products in large
quantities from repairers and tell them that we can find repair jobs for them.
The sale of a carpet to a
In the end the person who pays money for an antique carpet is the carpet
collector. This is the driving force of the system. These sorts of people and
the people who work for them (antique advisors, interior designers etc.) scan
auctions, shops that sell old carpets and buy carpets that are deemed worthy of
the investment. Carpet dealers, antique dealers, repairers, and auctioneers are
always in contact with them.
12 The list of the parties
involved with the repair business
OWNERS, They will usually have a
known carpet dealer repair the
carpet for them
AND THIRD GENERATION OWNERS, They will usually
have a known carpet
dealer repair the carpet for them
SMART CARPET OWNER. They will usually
have a known carpet
dealer repair te carpet for them
Dealer will either buy the carpet from the owner or
swap it with another one, he will then either have the carpet repaired or sold.
carpet gets sold it will always end up with a collector, who will also want to
get the carpet repaired.
The list above makes it clear that carpet
dealers have a crucial part in the voyage a carpet takes from its start, to a
collector. Carpet dealers are the main controllers of the sector and they will
always end up getting the most share of the money involved and most roads will
lead to them.
RESULT AND DECISION
will be profitable to get in contact with carpet dealers, repairers, antique
dealers, and collectors in international sources.
move to antique dealers and carpet repairers by way of carpet dealers.
are in contact with antique dealers and carpet shops, therefore we can move in to
these sources ourselves and gather large quantities of jobs with a strong
organization and policy.
THE WCH BROCHURE GIVEN TO CARPET DEALERS
What is WCH (World Carpet
The oldest carpet that exists today is the pazzyrk carpet on display at
the hermitage museum in St.Petersburg, Russia. It is estimated to be woven around
the 3th to 5th century B.C. This shows that hand made carpets were always part
of our lifes and will always have a part in the future as well.
Turks have woven millions of M2 carpet ever
since they settled down in Anatolia. Some of these have found their way in to
museums, some have been sold to other countries, and some are still in use
today. There exists around 70 million carpets in Turkey today in the hands of
the general public. Naturally these carpets get damaged over time with use. The
repair of these carpets not only is important to retain Turkey’s traditional
culture but also represents a healthy market for income. Carpet owners have a
need for good carpet restorers to meet this demand sufficiently, a job that is
very hard for most customers. This is the reason for the creation of WCH, with
our 40 year experience in this business we have the contacts and know-how to
perform and coordinate this expert field.
There are many carpet restorers
that are not truely efficient in what they do, our job is to filter out the
best of the best and create a team that is reliable, trustworthy, and efficient
in what they do. We value quality service over tricking customers with bad
service to just get through that day alone.
Our philosophy is that the repair of a brand name is harder then the
repair of any carpet.
Moving on from
there, ILDIZ GROUP has moved it’s 40 year experience in the carpet business to
the untapped market of carpet repair. The WCH project has moved t o both
domestic and foreign makets by the way of agencies.
that perform their task with quality, for a good price, and can guarantee both
of these services consistently are rare in the business. The repair jobs end up
being expensive and with insufficient quality most of the time. Restorers also
lack an organized team most of the time which leads to late deliveries.With no
quality control in the workshops both timing and quality suffers. An effective
organization is needed to increase efficiency in these 2 departments.
WCH employs a staff
that has been working in their field for 30-40 years. This staff is organized
under a system similar to military strickness. Apprentices are controlled by
the more experienced apprentices, which in turn are controlled by masters. The
masters will then need to pass the control of the workshop controller. After a
carpethas gone through this control mechanism and gets outof the 55 men
workshop, it will be controlled by our lead expert, Erdoğan Ildız, as
40 years of experience will ensure the last step of quality control. No other
current organization can offer a similar system.
The quality control
steps will be reported on a lable stapled to the back of a carpet to ensure
brand authenticity. This lable will ensure that the carpet has passed all
control steps and has the mark of the world carpet hospital.
The world Carpet
Hospital is an organization that grows day by day as price and quality
advantages help us grow daily. We explained our quality but we should also
focus on explainin our price.
The workshops have
a staff consisting of 55 people, this ensures the lowest cost restoration
management, pricing policy, and ease of finding materials neccasary for
repairs. These factors lead to a
competetive price. To give this theory a test just contact us by dialing +90
252-5355119 or send us an email at
Our experts will
analyze the carpet/kilim in question and fill out the neccasary forms needed
and give a price on the spot, or they will give it after returning to our head
offices. This method is not possible with any of the other restorers.
restorers needs to see the carpet in question and will give a guess price at
best, and he will also not have the means to reach most places located
even locally. Our method will ensure an
easier process and will result in more jobs, pulling prices down. This price
reduction will be our competetive advantage.
Aside from our
price advantage, these prices also have the advantage of being standard all
around. Our agencies will se these price standards no matter what location of
the world they are in thus ensuring brand unity.
The World Carpet
Hospital has other advantages as well.
We prefer choosing
carpet dealers when we negotiate with new agencies. When looked upon from a
total quality perspective and quality service has been given, customer
satisfaction will rise and extra income will be attained.
Each carpet that
goes through our system will be recorded on our worldwide “network”. In this
way agencies will have access to a wide varity of products that they can
purchase from customers. Agencies can also arrange sales between customers,
sell from their own stock, or can buy and sell between customers with
Carpets that need
restoration will be transported by cargo firms that we have agreed on before,
they will be picked up for repair and delivered to your address after said
repairs are done. The carpets will be insured along the way.
After the carpets
have been repairs to their original state they will be given a first class wash
and care before being returned back to your customers. With customers receiving
a greatly restored carpet, you will have high customer satisfaction which weill
lead to increased sales.
The World Carpet
Hospital idea is the result of a collabaration of hundreds of minds over long
years. We always are on the lookout for improvements in the system and we are
open to any sort of critism.
We are hoping we
can work together to further improve our influece with the experience you will
be adding to our organization.
All the Best